“We know where we were a year ago,” Pressman said. It helps us to embrace this altered landscape.”īoth Eiseman and Pressman said the new color expresses what people are feeling right now: curiosity and excitement about an uncertain future. “It’s one of daring curiosity,” she said. Leatrice Eiseman, executive director of the Pantone Color Institute, views the color as a futuristic take on blue. That’s what makes the color so interesting. How do we capture what we are going through right now? It’s a complex color, a dynamic color. “But it is also about psychology: the emotion that is tied into it. “It expresses the mood of consumers and captures the collective mood of the world,” explained Laurie Pressman, the vice president of the Pantone Color Institute, over Zoom. This year, however, for the first time in 23 years, the design world’s color experts have created a brand-new color to suit a world in transition: Very Peri, a warm shade of periwinkle blue with a violet red undertone.Īs with previous years, the Color of the Year was chosen based on more than just design trends. Pantone’s Color of the Year announcement is often met with both curiosity and derision - in part because so many of the color choices seem so, well, basic: Classic Blue in 2020, Ultra Violet (purple) in 2018, Emerald (green) in 2013, all from their existing inventory of hues.
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